Tips for Developing Smart - and More Effective - E-mail Marketing Campaigns

Most companies are doing some form of e-mail marketing; but is your e-mail marketing as smart - and as effective - as it could be?

Join Jeanne Jennings, author of The E-mail Marketing Kit: The Ultimate E-mail Marketers Bible (SitePoint, 2007), as she shares keys to success that can make or break your e-mail marketing efforts. Whether you're looking to make direct sales, generate qualified leads, maintain or renew existing customers, drive traffic to your Website or motivate people to visit a brick-and-mortar store, Jeanne's tips will help you work smarter and more effectively online.

Learning Objectives:

• Increase List Growth - Your house list is probably still your best e-mail list; 5 tips for faster opt-in growth
• Recognize Quantitative Projections - What metrics you should be "guestimating" - and benchmarks you can use to increase accuracy
• Discuss Qualitative Evaluations - Going beyond opens, clicks and conversions to measure the effectiveness of your e-mail efforts
• Recognize Proper Troubleshooting Techniques - Where to start investigating when your e-mail marketing isn't performing as well as you'd like
• Work Smarter, not Necessarily Harder - Focusing on the big picture with your e-mail marketing, rather than sweating (and spending inordinate amounts of time on) the small stuff.

Presented By:

Jeanne Jennings, helps medium to enterprise sized companies, including Hasbro, Reed Business Information US, The National Press Club, The Mayo Clinic, The Museum of Science in Boston, Network Solutions and Verizon, become more effective and profitable online.

She's an independent consultant with over 15 years of experience in online marketing strategy and creative direction. Her twice-monthly column on e-mail marketing for ClickZ is a reader favorite, as is her own free e-mail newsletter, The Jennings Report, which provides market research, articles and other resources for e-mail marketing professionals.

Jeanne is also the author of The E-mail Marketing Kit, a 300+ page book and companion CD touted as "E-mail Marketing in a Box" by one reviewer, which was published by SitePoint.

Continuing Education:

• This program has been approved for 1.5 recertification points and .15 initial application points toward CMP Certification through the Convention Industry Council (CIC). For more information about CMP certification or recertification, please visit the CIC homepage.

Product Options:

• Audio Conference CD Only: $229.00 (includes S&H)

Length: 1 hour 30 minutes