17 Surefire Ways for Exhibitors to Get the Most out of Every Tradeshow

Learn how to put an end to lousy tradeshow results once and for all – in any tradeshow environment. Discover time-tested exhibiting secrets that give you a cutting-edge competitive advantage over your tradeshow colleagues and dramatically boost your leads, sales and profits.

In this fast-moving, info-packed and accredited tradeshow training session, gain insider secrets and learn high-powered skills and techniques that you can use to master the unique, high-pressure tradeshow environment.

It starts with the right planning, and these five key planning elements will lay a solid foundation for your exhibition marketing. Then, you want to pinpoint your best prospects and make your booth their number one destination. Are giveaways right for you? How do you separate the wheat from the chaff? What are the secrets to staffing your booth with customer-centric folks? How do you optimize traffic flow and qualify your prospects, so you don’t end up wasting your time and spinning your wheels?

The 17 surefire ways to success in this tradeshow training session will help you maximize any exhibiting experience for your company. It’s full of practical, easy-to-use, easy-to-apply information. You’ll end the session ready to put these potent strategies to use – and ready to start attracting more business at your next tradeshow.

Learning Objectives:

• Identify the five key planning elements you can use to lay a solid foundation for your exhibit marketing program.
• Pinpoint your best prospects with laser-like accuracy, and make your booth their number one destination.
• Are you using pre- and post-show marketing tools to maximize your trade show investment? Streamline the follow-up process to increase closing the sales after the show.
• Recognize the value of creating a warm first impression that's so welcoming visitors won't want to leave your booth.
• Discuss the best ways to optimize your traffic flow so you can quickly separate your best prospects from the time-wasting tire kickers – and maximize your time with those prospects.
• Feel awkward about making the first contact? This low-key technique starts a productive dialogue nearly every time.
• Learn what even the most skillful sales people don’t always do well – how to create, project and maintain a high-quality and LASTING identity through a simple conversation.
• Recognize this crucial tipping point: having dynamic, customer-focused booth staffers.
• Use powerful questions that take prospects through the buying process – seamlessly and without stress or pressure.
• Control your visitors' attention using proven behavioral techniques.

Presented By:

Susan Friedmann, CSP

Susan Friedmann has traveled the world helping companies put their best foot forward at tradeshows and events. Her client list includes some of the most recognizable names in the world: Siemens, Kimberley-Clark, IBM, American Express and many more. She has authored many books, including, Riches in Niches: How to Make it BIG in a Small Market (Career Press 2007), Meeting & Event Planning for Dummies (Wiley 2003), plus 10 additional titles on exhibiting successfully at tradeshows.

In addition to being invited to be a guest expert on a variety of radio talk shows, such as CNN's Financial Network and Bloomberg Television, Friedemann is a regular contributing writer to numerous professional and trade publications. She serves as Executive Board Director of the National Speakers Association. She is one of only 159 women to hold the designation of Certified Speaking Professional (CSP). She is also a literacy volunteer for the Federal Bureau of Prisons.

Product Options:

Audio Conference Formats Explained

• Audio Conference CD Only: $89.00 (includes S&H)

Click here to find out how to bring this training on-site to your organization.

Length: 1 hour 30 minutes