Make your Next One Your Best One - Planning a Great Golf Outing

After planning golf tournaments nationally for more than 10 years, Tom Pasha has produced a series of tips and techniques guaranteed to make your next outing the best it could be. From compelling invitations, to increasing sponsorship sales through the latest in direct mail and e-marketing, this session will drive attendees and sponsorships to their highest level, and make your next tournament a complete success. Learn how to avoid the time and money-wasting gimmicks that are out there and focus on driving revenue and satisfied golfers.

Learning Outcomes:

• Identify the basics of golf tournament management.
• List four techniques that can be used to grow your events into world-class tournaments.
• Implement down-loadable software for registrations, sponsorships, e-mail solicitations and confirmations.
• Identify best practices to make your events the very best possible.

Presented By:

Tom Pasha
Executive Director
Golf Event Managers Association

Tom Pasha has been recognized as one of the top golf and event planners in the planning industry. Starting in hotel operational positions of bellman, bartender and cook, Tom began his management career as a Hyatt Management Trainee in Chicago. He went to Sales Management positions throughout the Hyatt organization, working in 14 Hyatt Hotels over 18 years. Tom was Director of Sales at Hyatt Hotels in Greenville, San Antonio and Chicago O'Hare, and as Director of Sales, started the National Sales Office for Hyatt Hotels in Omaha. He won Sales Manager of the Year, Sales Director of the Year and the Donald M. Pritzker Award for Sales Excellence.

Later, Tom founded the Midwest office for Helms-Briscoe Performance group, personally generating over 50,000 room nights annually. He presents Sales Skills Seminars to CVB's and hotel sales departments nationwide. As a senior hotel manager, he has presented graduate hospitality classes to Northwestern University, Cornell, George Washington University and the Conrad Hilton Hotel School.

Tom went into meeting planning and founded CONTACT Planning, a national meeting planning company with headquarters in Orlando, Florida. The company concentrates on corporate and association events that include golf. Tom personally booked over 50,000 roomnights and 12,000 rounds of golf at clubs and resorts nationwide, working with premier corporate and association.

To meet the growing demand for networking, marketing and professionalism in the group planning industry, Tom has developed GEMA, the Golf Event Managers Association. The training session today will reflect his wide range of expertise, while giving each attendee valuable information they can use immediately.

Continuing Education:

• This program has been approved for .2 recertification credit toward CSEP recertification through the International Special Events Society (ISES). For more information about certification or recertification, please visit the ISES homepage.
• This program has been approved for 1.5 recertification points and .15 initial application points toward CMP Certification through the Convention Industry Council (CIC). For more information about CMP certification or recertification, please visit the CIC homepage.

Product Options:

• Audio Conference CD Only: $229.00 (includes S&H)

Length: 1 hour 30 minutes