Meeting Planner's Guide to Increasing Membership, Attendance and Revenue

You can increase your revenue at meetings and events—even in a down economy—if you know how to leverage the power of the “Top Four” to attract strong attendance and neutralize your competition.

Professional meeting planner Tom Pasha uses his 20 years of experience working with big names like Harley-Davidson and the American Golfers Association to lead this riveting and accredited meeting planner training. Discover the power of the “Top Four:” direct sales, advertising, public relations and e-marketing. By developing a far-reaching marketing strategy using the “Top Four” and setting the right goals and objectives, you can attract the numbers you need to have a strong event.

What part do your goals play in determining marketing strategy? How can you use them to strengthen your marketing and achieve increased attendance and increased revenue? Find out what you need to know to start preparing for and marketing your very next event at this powerful, fast-paced meeting planner training. Sign up today and make sure your next event beats the economic odds.

Learning Objectives:

• How can you set the right goals and timelines to increase market share?
• What are the best ways to apply the “Top Four” marketing strategies to meet your attendance and revenue goals?
• How can you design a fully integrated marketing effort with the “Top Four?”
• How do you measure results and adjust tactics so that you can maximize your efforts at every step of a marketing campaign?

Presented By:

Tom Pasha

Tom Pasha, President of CONTACT Planning, Inc., (www.contactplan.com) is a meeting planner with over 20 years of experience in the hotel and event industry. He has worked with national associations, stadium-sized religious events and charity golf tournaments for 100 to 700 golfers, all designed to maximize revenue, offset convention costs and contribute to charity funds nationwide. In a fast-paced presentation, Tom will help you develop an effective action plan you can use immediately to increase attendance, participation and sponsorship sales for your next event.

Continuing Education:

• This is a CEU presentation. Earn .15 CEU credits for attending. For a list of organizations accepting this CEU, please visit http://www.iacet.org/content/accepting-ceus.html.
• This program has been approved for 1.5 recertification points and .15 initial application points toward CMP Certification through the Convention Industry Council (CIC). For more information about CMP certification or recertification, please visit the CIC homepage at www.conventionindustry.org.

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