Make Social Media Your Professional Media:
Successful Hiring and More with Savvy Internet Marketing

The same HR professionals who once used Facebook and similar sites to spy on potential new hires are now using these platforms to network and recruit new hires.

It makes sense. Social media has completely changed the way people connect, and most success in business comes from people and businesses connecting.

So naturally, businesses need and want to take advantage of this powerful platform for connecting with new hires, customers, and other businesses. Companies are using the strengths of social media to make up for what traditional lines of business communication lack—mostly immediacy, intimacy, information collection and sheer volume.

How can human resources managers take the reins of this amazing technology and use it to hire the right employees and help employees communicate internally? In this professional and accredited social media training, find out how to understand, experiment, and create new channels of communication for your company—communication that can lead to more sophisticated recruiting, better team interaction, and more profitable customer relations.

Learn how to apply this four-phase strategic approach for building internal communications initiatives that really work, with a special focus on recruiting through social media! You’ll hear examples from major corporations, universities, and the speakers’ own experiences, so that you’ll learn how to handle issues that can arise and pick the best practices for your company’s specific needs.

This social media training is where you learn how to make social media into professional media for you and your company! Sign up today!

Learning Objectives:

• How will social media build your business?
• What are the communication “pain points” that social media can solve? How can you evaluate your existing digital communication initiatives?
• Where and how are employees likely to be building their own platforms to discuss internal issues, either publicly or privately?
• Discover where potential and former employees might be gathering online and the issues that are most pressing to them.
• How can you experiment effectively in developing social media HR initiatives—and what can you take away from the experiment?
• What are the most important things you can do to make sure your infrastructure supports the use of social media for internal communication, as well as for reaching out to former and future employees?
• Go to the source and keep an open mind—let your employees lead the way in showing you the best ways and best places to use social media in the company.
• How can you build up a robust social media presence for your company?

Presented by:

Sam Ford

Sam Ford has been with Peppercom since 2007. As Director of Digital Strategy, Ford consults with agency teams and clients on reaching and listening to relevant audiences online and building digital communication strategies that connect companies with the constituencies they want to reach. He also regularly leads Peppercom workshops for a variety of major B2B and B2C companies, trade organizations, and publications.

In addition to contributing to Peppercom’s PepperDigital blog and leading a variety of their podcasts and webinars, Ford has written for BusinessWeek, Fast Company, The Christian Science Monitor, The Huffington Post, Bulldog Reporter, and a wide range of blogs. He has been featured in stories from Investors Business Daily, CNN, NPR, The Boston Globe, PRWeek, PR News, The Firm Voice, Portfolio, Boing Boing, Slashdot, and ESPN: The Magazine. Ford has also spoken at a variety of digital events and conferences for trade publications from PR News and PRWeek to CableFAX. Academic and research events he has participated in include MIT’s annual Futures of Entertainment conference, the University of Texas FLOW conference and the annual gatherings of the Society for Cinema and Media Studies and the Popular Culture Association.

Ford is an affiliate of MIT’s Convergence Culture Consortium, a research group he helped found and manage. He is currently working on two writing projects: The Survival of the Soap Opera, a book he is c-editing with Dr. Abigail De Kosnik and Dr. C. Lee Harrington being published in 2010; and Spreadable Media, a book co-authored with Dr. Henry Jenkins and Dr. Joshua Green. His work has also appeared in a variety of other academic books and journals.

Ford holds a master’s degree from the Program in Comparative Media Studies at MIT and a bachelor’s degree from Western Kentucky University, where he majored in news/editorial journalism, mass communication, communication studies, and English. He has taught courses at both WKU and MIT on journalism, soaps, and professional wrestling. He is also a Kentucky Press Association award-winning journalist who published a weekly column entitled “From Beaver Dam to Brooklyn,” about life on the East Coast versus life in Kentucky for several years. He has performed in a variety of local professional wrestling events.

Lauren Begley

Lauren Begley is a senior account executive at Peppercom and has been with the firm since August 2008. Her current accounts include Genworth Financial, Cengage Learning and ESI Design. She is also a member of the agency’s social media group, PepperDigital. Her responsibilities include strategy for both traditional and social media efforts, media relations, research, partnership development and overall account support.

Lauren graduated from Saint Louis University with a dual B.A. in communications and political journalism.

Who would benefit from this program:

• HR Managers
• HR Directors
• HR Professionals

Continuing Education:

• This program has been approved for 1.5 recertification credit hours toward PHR and SPHR recertification through the Human Resource Recertification Institute (HRCI).

Product Options:

• Audio Conference CD Only: $229.00 (includes S&H)

Length: 1 hour 30 minutes