Whether You Call Them a CVB or DMO—They Should Be the First Call You Make

Whether you call them a convention visitors bureau (CVB) or a destination marketing organization (DMO), they are a sorely underused resource for planners.

If your budget has been cut, but the expectations of what you must deliver are the same...if you have to produce more—more attendees, more sponsors, more vendors—and have less resources to do it with...if you feel like the only way you’ll ever get through your next event is to get your hands on a cloning machine, then you really need to take advantage of what a CVB offers.

A CVB could be the answer to your under funded, over worked state. In this enlightening, mind-opening accredited meeting planner training, find out how to take advantage of the insider knowledge and vast resources of the convention visitors bureau in your event area.

Instead of struggling with making phone calls and finding resources in a city you aren’t 100% familiar with, use the CVB’s knowledge and resources to find the best deals, what sites are close to each other, and even special details like best handicapped access and local events that could tie in with your meeting.

It’s like instantly gaining on-the-ground staff, right where you need them!

Tap into and sign up for this amazing and accredited meeting planning training, and then tap into convention visitors bureaus for yourself for your next event—and watch your dollars stretch, your resources expand—all while keeping your sanity!

Learning Objectives:

• What are the various CVB business models? Why do they matter to you?
• What are the services that a CVB typically offers? What is your best way to leverage those services?
• What will CVB businesses be offering in the future, based on some new emerging services that many organizations are offering?

Presented by:

Daphne J. Meyers, CMM

Daphne J. Meyers, CMM, is the managing partner of Red Barn Group, LLC, a firm specializing in strategic meeting, training and event best practices. Red Barn Group clients include corporate, non-profit and civic organizations. She specializes in guiding event teams to exceed their goals and objectives through strategic planning, analysis, and collaboration.

Daphne’s consulting practice has two primary focuses. The first is coaching clients to maximize their event investment; including helping them hire the right suppliers, project managing their event, and how to structure their businesses to operate in the current business environment. The other focus of her practice is education. This includes speaking for industry and non-industry groups on business issues. Daphne is a MPI Platinum Series speaker on topics such as Strategic Meetings Management, Public Relations and Contracts. Her education focus also enables her to teach Events Planning at Minnesota State University – Minnesota, a course she started in 2005.

Daphne is a former Program Manager for Partner Events at Microsoft. During her eight years with Microsoft and Great Plains, she managed multi-million dollar events for the partner reseller channel and employees. She managed all aspects of highly visible events; prepared hundreds of speakers to deliver content to thousands of attendees; solicited and managed hundreds of sponsors and exhibitors; facilitated stakeholder groups; and built and sustained successful event teams. Prior to Microsoft, Daphne spent eight years honing her planning skills at a variety of organizations.

In 2001, Daphne attained her Global Certification of Meeting Management (CMM) from MPI. She has been a member of MPI since 1996 and is serving as the Vice President of Leadership Development for the Minnesota Chapter. She also recently became a certified trainer for MPI’s Global Training Program.

Who would benefit from this program:

• Any level of planner who has responsibility for site selection or resource management.

Continuing Education:

• This program has been approved for 1.5 recertification points and .15 initial application points toward CMP Certification through the Convention Industry Council (CIC). For more information about CMP certification or recertification, please visit the CIC homepage.

Product Options:

• Audio Conference CD Only: $229.00 (includes S&H)

Length: 1 hour 30 minutes