Losing Patients:
What You Lose When Your Healthcare Facility Wayfinding and Signage
Don’t Work

If you’ve ever been late to a doctor’s appointment because you got lost and frustrated trying to follow signs that didn’t make any sense, then you know how important the right signage can be.

What was already a stressful situation just got worse, and you will forever have a negative impression of that healthcare facility – and that facility may not ever get another chance to win back your affections or your TRUST.

You were a victim of poor healthcare wayfinding. And if English isn’t your first language, which is the case for a large percentage of people in America, it’s even worse trying to find your way around the labyrinth of healthcare departments and offices and signs.

The overall design of your healthcare facility is only as good as the signage you use to help your patients find their way.

Patients look to their healthcare facility to take care of them. Don’t betray that trust. Provide them with the right directions to make it easy to find where they need to go.

Take advantage of this unique and accredited healthcare wayfinding facility management training session, brought to you by the professionals of FacilityCare magazine. Helping your patients find their way is the first way that you are taking care of them, before they even make it to the waiting room.

And that initial impression can be priceless – both in lasting impressions in the patients’ minds to how they talk about you later to their friends (and possible future patients).

The right wayfinding signage system, or “carefinding” as speaker Randy Cooper likes to describe it, can actually improve patient throughput and customer satisfaction, helping build the corporate brand of your facility in the community. You’ll learn about the best practices, both innovative and time-tested, for wayfinding, as well as how to judge the process from the patients’ and visitors’ perspectives.

Sign up today for this remarkable healthcare facility wayfinding training session, and find out how the details aren’t just icing on the cake – the right signage is as foundational to your operations as the OR and the nursing stations.

Learning Objectives:

• Take your traditional healthcare wayfinding to the next level with “carefinding,” taking care of your patients from the minute they drive or step onto campus.
• Understand the perspective of your patients and visitors – and how will it change your wayfinding process.
• The ROI on effective carefinding: Learn how effective carefinding will improve patient throughput, customer satisfaction scores and build your corporate brand.
• Don’t just leave ‘em guessing! Understand the deductive process that is “intuitive wayfinding.”

Presented By:

Randy Cooper

Randy Cooper is an award-winning graphic designer who has specialized in the needs of healthcare facilities for most of his 35 years of experience. He is the author of the new AHA Press book Wayfinding for Healthcare: Best Practices for Today’s Facilities. He also authored the ASHE monograph “Health Care Wayfinding Integrates Four Aspects to Become CareFinding,” in addition to numerous national magazine articles. He also is a frequent guest speaker to healthcare audiences.

He is the founder and president of Cooper Signage & Graphics (CS&G), based in Atlanta, GA. CS&G has evolved into the preeminent resource for healthcare wayfinding solutions both in design and implementation. With projects in most states, CS&G is the sole endorsed resource for wayfinding solutions by the AHA. He can be reached at rcooper@wayfindingforhealthcare.com for questions or comments.

Who would benefit from this program:

• Facility Managers
• Facility Directors
• Architects
• Designers

Continuing Education:

• This program meets the requirements for CHFM and CHSP Continuing Education Credits.

Product Options:

Audio Conference Formats Explained

• Audio Conference CD Only: $109.00 (includes S&H)

Click here to find out how to bring this training on-site to your organization.

Length: 1 hour 30 minutes