The Secret of Sponsorship Sales: Your Fast Track to Covering Expenses & Making a Profit

Money should not have to be your biggest concern when you’re planning your next event. If you want to put more of your energy into creating a meaningful, successful event and less of it into worrying about the budget, sponsorship sales are your answer!

Whether you’ve considered sponsorship sales before or not, this audio conference will open your eyes to the possibilities that open up when you use sponsorship sales to bolster your important events—and how they work to make your events stronger!

A meaningful sponsorship program for your event, a program that is at the forefront of your planning instead of being an afterthought, creates a quality face-to-face marketing opportunity with a qualified audience for your sponsorship clients. And who couldn’t use a little more one-on-one time with an interested consumer, as a way to cut through all the impersonal clutter of today’s conventional advertising?

The right sponsor in your community can actually encourage participation, increasing your numbers!

And instantly, like magic, you’ve covered your costs—and are even a few steps closer to making a profit!

Suddenly, you have a bigger, better, more profitable and successful event—not to mention long-term relationships with your sponsors and your attendees.

Join meeting planner and hospitality expert Tom Pasha for an eye-opening, engaging conference about the best ways to win sponsors. Who should be on your target list? How do you contact them? What are the best ways for reaching out that up your chances for success? What sort of exposure and recognition are your clients looking for—and how can you provide that through your event?

It doesn’t matter if you’re a corporate, association or non-profit event planner—there are special techniques that work for all events to help you look good to the potential sponsors and help you pull off a more successful event.

Of all the things you can try at your events, from registration fees and discounts to gimmicks and giveaways, nothing stretches your budget dollars and increases your event’s visibility like having the right sponsor backing the fun. Sign up today, and find out how you can design—and deliver—an exceptional, efficient and revenue-generating sponsorship program —a program that will have the sponsors knocking on your door to sign up for next year!

Learning Objectives:

• Getting a great program started! What forms and formats do you need to make your sponsorship sales efforts a success?
• How selecting the right sponsorship chairperson can maximize your results
• Marketing to sponsors first. What are the top 5 direct mail and email techniques needed to get the word out and have potential sponsors call you?
• How will you develop your target list of possible sponsors? Three ways to find the best potential targets, based on revenue, location and involvement level
• The perfect sponsorship sales call —how to make it, and how to maximize your results with a winning call script
• Sponsor recognition. What you need to design an excellent attendee and sponsor recognition program to reward your current sponsors and grow them for future years

Presented by:

Tom Pasha started his hotel career in the operational positions of bellman, bartender and cook. Tom began his management career as a Hyatt Management Trainee in Chicago. He went to Sales Management positions throughout the Hyatt organization, working in 14 Hyatt Hotels over 18 years. Tom was Director of Sales at Hyatt Hotels in Greenville, San Antonio and Chicago O'Hare. As Director of Sales, he started the National Sales Office for Hyatt Hotels in Omaha. He won Sales Manager of the Year, Sales Director of the Year and the Donald M. Pritzker Award for Sales Excellence.

He presents Sales Skills Seminars to CVBs and hotel sales departments nationwide. As a senior hotel manager, he has presented graduate hospitality classes to Northwestern University, Cornell University, George Washington University and the Conrad Hilton Hotel School.

Tom went into meeting planning and founded CONTACT Planning, a national meeting planning company with headquarters in Orlando, Florida, that books over 100,000 room nights annually and over 30,000 rounds of golf. Altogether their efforts develop over $750,000 annually in corporate and non-profit sponsorship sales. The company concentrates on corporate and association events that include golf.

In addition to the events and training Tom presents nationwide, he serves as the sponsorship chairman for religious charities, events for children's hospitals and several scholarship programs. He has raised sponsorship revenue for Fortune 500 corporations to offset convention expenses and to make corporate contributions to a variety of civic causes.

Product Options:

Audio Conference Formats Explained

Audio Conference CD Only: $109.00 (includes S&H)

Length: 1 hour 30 minutes