Painting Contractor Marketing - Your Roadmap for Increasing Sales and Avoiding Work Shortages

For the majority of regions in the United States , the painting business can be highly seasonal. Though the summer may be filled with promise and success, a dreadful winter can bankrupt a small company and even put an established one in real danger. For company owners, just the thought of winter can produce a response likened to some sort of medieval torture devise.

Much of an owner's pain stems from several common unanswered questions. How will I get work? How much work will I need? Will I have to lay off employees? How will I sustain enough work to pay my employees - much less myself? How can I plan for the future? Can I plan for the future? I think I know what I want to do, but how do I do it?

Through the school of hard knocks, Nolan Painting, Inc has learned how to topple these tough questions. Torment over the possibilities of work shortages has been replaced with calm, collected preparation and has resulted in a structured process that allows contractors to take advantage of every opportunity. Build a roadmap for you company. Establish a recognized "brand" in your community. Be creative. Increase your sales. Get the price you deserve. Manage your sales and marketing dashboard. Document the implementation steps needed for success. And do it now - before it starts to hurt!

Learning Objectives :

• Identify how to "brand" your target market.
• Implement creative marketing ideas to sustain your company's profitability.
• Recognize the key elements of a sales process.
• Identify how to get a prospect into "your" sales system.
• Close "North of 50%" at the price you deserve.

Presented By:

Kevin Nolan,
President, Nolan Painting, Inc.

Kevin is President of Nolan Painting, Inc., four million dollar a year, 60 plus person residential painting company. Nolan Painting has won many awards including the Chamber of Commerce "Business of the Year", the PDCA's "Picture it Painted Professionally" Award, and the Wharton Business School's "Fastest Growing Companies" Award. Nolan Painting has recently opened a second office in Columbia, MD. Kevin is a national speaker and writer on numerous topics, including: Business Systems, Marketing, Sales, Customer Service, and Team Building. Kevin is a graduate of Villanova University. He is a marathon runner and father of four children.

Brian Nolan,
Managing Partner
Nolan Consulting Group, Inc.

Brian is Managing Director of Nolan Consulting Group Inc., a organization dedicated to helping contractors implement business systems to experience profitable growth. He has 18 years experience in business planning, financial management, project management, quality improvement and business systems development. His was formally Chief Operating Officer for Baltimore Medical System. He has received quality improvement certifications from both the Dymler Chrysler Corporation and Florida Power and Light. He received a BS in Marketing from St. Joseph's University and a Masters in Business Administration from The George Washington University. Brian, his wife and three children live in North Wales, Pennsylvania.