Accelerating Growth and Profitability Through Customer-Driven Business Strategies

To thrive in any business category today, satisfied customers are not enough. You need passionate customers, those that are emotionally attached to your brand, shop frequently, and refer everyone they know. Creating passionate customers is within the reach of any business regardless of size. It takes understanding customers' decision processes, emotional influencers, expectations, and then delivering like no one else through extraordinary experiences and added-values. Author, talk show host, Jeanette McMurtry, will teach actionable strategies and techniques for capturing customer loyalty, and Gary Wright, president and founder of one of the nation's leading direct marketing agencies, G.A. Wright, will talk about the latest trends in personalized marketing and how to create campaigns that get attention and drive sales. Together they will discuss powerful case studies and the latest methods for increasing your campaign's results by 500% or more!

Key discussion points of this event include:

• Marketing today - Understanding the new consumer paradigm and how to leverage new demands and attitude into lifetime sales for your brand
• Lifetime marketing techniques - proven practices for creating emotional bridges with customers and creating passion for a lifetime
• Marketing techniques for today's consumer - the latest technology and techniques for personalized communications that get attention, excitement, and sales!
• Case studies showing how brands of various sizes have used personalization to build their brands

Learning Objectives:

• Understand current consumer attitudes toward marketing and which methods are acceptable and which aren't in today's highly competitive market places.
• Learn how to connect with customers emotionally in order to create highly relevant and meaningful marketing messages and programs.
• Learn actionable and affordable techniques for creating personalized campaigns that draw customers closer to the brand, secure their lifetime business, and generate referrals.
• Discover ways to create passionate customers and a team of invaluable 'on-the-street' marketers.
• Understand the techniques for direct, personalized marketing that get noticed, acted upon and close the sale.
• Gain ideas, insight and inspiration from various examples and case studies.

Presented By:

Jeanette Maw McMurtry, MBA/APR

For nearly 20 years, Jeanette Maw McMurtry, MBA/APR, has been helping businesses of all sizes develop and execute successful marketing strategies for building brand equity and lifetime sales among key customers. She is the author of Big Business Marketing for Small Business Strategies (McGraw-Hill 2003), a talk show host, and frequent presenter on marketing at industry trade shows and events.

Her experience includes positions at American Express, Ketchum Communications Worldwide, DDB Worldwide Communications, a large health care system and high tech start-up. Additionally, she operated a successful consulting business and has won numerous awards for innovative and results-generating campaigns utilizing direct communications, advertising, public relations, and special event strategies and tools.

Currently, McMurtry is the Vice President of Marketing for G. A. Wright Marketing, a full-service direct marketing agency located in Denver, Colorado.

McMurtry holds an MBA with a marketing emphasis and earned accreditation in public relations by the Public Relations Society of America (PRSA).

Gary A. Wright,
Chairman, CEO, and founder,
G.A. Wright Marketing, Inc.

Gary Wright is the Chairman, CEO, and founder of G.A. Wright Marketing, Inc.

His business began in 1981 as a local consulting firm that specialized in retail advertising and sales promotion. Since then it has expanded to become one of the largest companies of its type with clients in seven countries. The extensive use of direct mail advertising by the consulting business led to the founding of a direct marketing company in 1987. G.A. Wright Marketing now serves a wide spectrum of clients in all fields of consumer and business-to-business marketing with a full range of technology-enabled direct marketing, fulfillment and program management services.

He is a sought-after speaker and author of numerous studies and reports on advertising and direct marketing.

Before the consulting and marketing businesses, he founded Action Sports of Denver, Inc. Previously he was a captain and commander of an infantry company in the United States Army and is a graduate of the United States Military Academy at West Point.