Consumer Marketing In e-Volutionary Times: New Tools and New Rules for Collaborating with Customers

As America's consumer demographics become increasingly diverse, mature info-com technology (IT) is providing vendors with even more rapidly diversifying means of targeting specific market segments and analyzing their customers, resulting in improved products, sales and customer satisfaction.

From now on, all firms will use an expanding array of new media - "smart" packaging, kiosks, telematics, interactive signage, etc. - to better connect their products and services with consumers. But the vendors who prosper in a world of shortening product lifecycles will be those who become most adept at collaborating with their customers - continuously improving the marketplace utility of their goods and services - at a time of ongoing innovation and change.

Join us for a 90-minute audio conference as David Pearce Snyder guides you through the future of consumer marketing. This is an event you won't want to miss!

Learning Objectives:

• List how the much job growth the U.S. Bureau of Labor Statistics (BLS) forecasts in the "Advertising" and "Marketing" industries during the coming decade.
• Explain if employment in "Advertising" and "Marketing" is expected to grow faster than the overall U.S. employment.
• Identify how the Internet is transforming the relationship between vendors and their customers.
• Discuss how new infocom innovations multiply the modalities by which vendors will connect and collaborate with their customers in the decade ahead.
• Consider future demographic trends influence on consumer adoption of e Commerce.
• Discuss when the transformation of "Advertising" and "Marketing" by e Commerce will be complete; and how will their traditional functions will be performed in the Information Age.

Presented By:

David Pearce Snyder
Consulting Futurist
The Snyder Family Enterprise

David Pearce Snyder, Contributing Editor of The Futurist magazine, is a data-based forecaster whose thousands of seminars and workshops on strategic thinking have been attended by representatives from most of the Fortune 500 companies, as well as local and federal government agencies, educational institutions and trade associations. Before entering private practice as a consulting futurist in 1981, Mr. Snyder was Chief of Information Systems, and later, Senior Planning Officer for the U.S. Internal Revenue Service, where he designed and managed the IRS Strategic Planning System. He was also a consultant to the RAND Corporation, and served as an instructor for the Federal Executive Institute, and for Congressional and White House staff development programs.

Mr. Snyder has published hundreds of studies, articles and reports on the specific future of a wide range of U.S. institutions, industries and professions, and on the socio-economic impacts of new technologies. He is the editor/co-author of five books, including Future Forces and a sequel, America in the 1990s, both published by the American Society of Association Executives. He has appeared on Nightline, the Today Show, CNN, MSNBC, and the BBC World Service.