Cold Calling: Getting Over the Fear and Getting Results

Cold calling. A phrase and activity that is dreaded sometimes by even the most seasoned of sales people, who see it as a necessary evil - a number’s game.

What is it about cold calling that makes our blood run cold? The rejection we anticipate? Do we think we’re bothering people who don’t want to hear from us? Is it the feeling of running uphill or beating your head against a wall, as you give your best pitch again and again, hoping someone will just listen to you?

But cold calling doesn’t have to be any of those things - and really, in skilled hands, cold calling turns into one of the most powerful, most exciting and most lucrative tools in your professional sales tool bag.

Taking this cold calling sales training session could make one of your least liked, maybe even most hated activities one of your favorites! Learn how to "do the numbers," and then take cold calls to the next level!

Learn how to use cold calling on a regular basis to get real results and build your pipeline. Get valuable tips on getting past the gatekeeper. Overcome common objections. Leave effective voicemail messages that actually get returned.

You’ll enjoy cold calling a lot more when you see the profitable success that it can create for you. It’s time to find out how to turn cold calling into a highly effective activity that becomes a regular part of your daily prospecting. Sign up today to find out what you can do not only to make cold calling more effective but how to make it a fun way to find new customers.

Learning Objectives:

• Identify the most common and effective strategies for getting past gatekeepers - and identifying which one to use when.
• Recognize the common objections you’ll face when people are trying to put you off. And learn how to overcome them!
• Get more call backs! Don’t just "leave a message." Voicemail messages that engage, pack a punch and are as effective as if you actually talked to the person.
• Whatever you do, don’t waste your time forgetting this important step: the best ways to qualify decision makers.
• Don’t worry about closing the sale! One step at a time - close the appointment!

Presented By:

Andrea Sittig-Rolf

Andrea Sittig-Rolf helps sales organizations inspire change, maximize sales, and increase bottom line results. Business savvy with a passion for people, she understands how to help salespeople be their best and has what it takes to inspire them. Andrea is a successful entrepreneur, author and sales trainer and is in high demand as a speaker and workshop leader.

Andrea is the founder and president of Sittig Incorporated, a sales training and consulting organization based in Redmond, WA. She is also the developer and exclusive provider of The Blitz Experience, an activity-based sales training program designed to help salespeople hone their telephone prospecting and appointment-setting skills. Her sales training program is unique, because it requires salespeople to practice what they learn the day of the training on real prospects resulting in new business opportunities at the end of the day. Some of her clients include Zig Ziglar Performance Group, Microsoft, Hewlett Packard, and Washington Mutual Bank.

Andrea has served as president on the board of The Business Network International, Seattle chapter, as Vice President of Programs for Sales and Marketing Executives International, Seattle chapter, as well as founded and served as president of The Alliance, a group of sales professionals who offered a B-to-B "one-stop shopping" service for their shared clients.

Andrea is the author of two compelling sales books: Business-to-Business Prospecting: Innovative Techniques to Get Your Foot in the Door with Any Prospect (Aspatore Books, 2005), and The Seven Keys to Effective Business-to-Business Appointment Setting: Unlock Your Sales Potential (Aspatore Books, 2006). Visit her Web site and check out The Blitz Experience in action video.

Product Options:

• Audio Conference CD Only: $229.00 (includes S&H)

Length: 1 hour 30 minutes