Creating Breakthrough Direct Mail in an Online World that Can Double or Triple Your Response

In this comprehensive fast-paced session, you will discover the proven rules for copy, graphics, and strategies. Plus, you'll see how to maximize response, and profits by integrating the most advanced online strategies for the web.

Topics Covered:

• Three surprising examples that illustrate why direct mail is counter intuitive.
• When never to use a brochure.
• How to evaluate good copy from bad.
• Seven copy rules you should never break.
• Four secrets most copywriters overlook or do not know.
• The number one web blunder direct mailers make.
• 12 critical rules that make or break a campaign.
• Why the right offer is critical to your success.
• What never to do on the last page of a sales letter...or on the front.
• Seven overlooked techniques that can double your conversion rate.
• Everything you must know about mailing lists.
• The safest way to construct an irresistible offer.
• What most prospects and mailroom personnel do when looking at envelopes?
• Postcard or envelope? What is working best?
• Seven critical objections you must overcome.
• Why many websites depress direct mail results?

Learning Objectives:

• Learn what's working in direct mail with examples.
• Recognize how it's important you use online direct marketing to maximize direct mail response.
• Identify what is working best and if you are overlooking some vital strategies and techniques.
• Discover direct mail and web strategies and techniques you never knew.
• Increase your response with proper integration.

Presented By:

Mr. Craig Huey

Mr. Craig Huey is the publisher of the industry newsletter Direct Response, and president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency. He is also president of InfoMat, Inc., a mailing list and email brokerage and management company. Mr Huey also publishes the ezine, The Direct marketing Update.

He is recognized as one of the nations direct response marketing experts and has made millionaires out of many entrepreneurs - in fact, his copy has generated millions of dollars for more than 1,000 companies in the last 20 plus years.

Mr. Huey has taught direct marketing at private corporate conferences and Direct Marketing Association conferences, and has won 65 awards for his breakthrough campaigns, including three in 2007.

Clients have included SurfControl, TheStreet.com, Chevron Oil, The Weather Channel, The Motley Fool, Omnifax, Triad Systems, Capital Holdings, Data Transmission Network, Metagenics, Permanent Portfolio Funds, Health Alert, Athletes in Action, VNU Publishing, Household Bank and more than 1,000 other companies.